Madison Freese

Growing up as both an athlete and musician in the Napa Valley sparked my passion for craftsmanship, storytelling, and creating meaningful experiences through design. I earned my BFA in Graphic Design + Digital Media with an emphasis in Action Sports and a minor in UX/UI Design from Laguna College of Art + Design (LCAD), where I discovered my passion for apparel graphics, brand storytelling, and sustainable design.

I currently work as an Assistant Designer at Style Melody Inc. dba Love Tree, where I continue to grow my experience in apparel design and product development.

Expertise

Style Melody Inc dba Love Tree - Assistant Designer

2026 | Vernon, CA

Assisted lead designers in photographing original sample products and inputting detailed data into STM. Developed and maintained apparel spec sheets, and produced material swatches as needed to support the design process.

The Footwear Collective / EarthDNA - Design Lab

2026 | Laguna Beach, CA

Developed the ARC System, a modular footwear design concept created in collaboration with scientists and developers to reduce footwear waste through interchangeable components, circular design strategies, and extended product lifespan.

Action Sports Design Lab

2022 - 2026 | Laguna Beach, CA

Direct collaboration with creative leaders from Nike, Vans, prAna, MIT, EarthDNA and The Footwear Collective.

LCAD LGBTQ+ Club - Designer

2024 - 2025 | Laguna Beach, CA

Event promotion for social media and print collateral for campus wide events.

prAna - Design Lab

2025 | Laguna Beach, CA

Direct collaboration with the prAna creative team to design a capsule wardrobe collection. Responsible for creating and coordinating patterns and textures for a seasonal line of apparel.

Tech Pack Workshop

2025 | Laguna Beach, CA

Direct collaboration with faculty, Nike apparel designer for the WNBA. Tech packing, nested patterns + production strategies were developed and executed.

Chapman University - Design Lab

2024 | Laguna Beach, CA

Direct collaboration with MBA students at Chapman University to design a citizen science kit bringing awareness to environmental sustainability through product packaging and experience.

UCI Health - Design Lab

2024 | Laguna Beach, CA

Direct collaboration with the All of Us Research Team at UCI School of Medicine designing solutions that bridge the gap between underrepresented communities through the All of Us Research Platform and Database.

National Society of Leadership and Success Santa Rosa Junior College Chapter - Executive Board

2020 - 2022 | Santa Rosa, CA

Design and promote events through social media and print collateral.

Local Q 707 - Designer

2020 | Calistoga, CA

Design consultation for website, menu, brand updates and photography. Customer experience design.